The impact of the internet in 2020


We know the power of the internet is constantly increasing. If there were ever any doubt how powerful it has become, then you just need to look at the 2020 US elections as a prime example of how big an influence it has.

Celebrities around the world took to their social media to not only encourage people to back Biden, but also to vote early via postal ballot. This led to the most postal votes ever in an American election, and ultimately a new President of the United States. Here is how you can harness the power of the internet in 2020.

Harnessing expertise

It might seem like all you need to do to harness the internet is to create an online presence. Unfortunately, this is far from the case. The internet is becoming increasingly congested with millions of new posts created on different websites and social media pages every day. This means it’s extremely difficult for people to get their content noticed by a high number of people in an increasingly competitive marketplace.

Attention on the internet is now so sought after that it has become its own industry. Some of the world’s biggest businesses are now spending millions on big ad campaigns to attract more customers via the internet. Luckily even the smallest of businesses can also produce campaigns that can massively increase their traffic but without the massive price tag. If you choose a search marketing agency that is experienced, passionate and results-driven, they can help you tailor every aspect of your campaign to maximize your brand’s exposure online. Working with companies like these are not only a great way of marketing yourself, but they could be the best investment any business ever makes in terms of growth.

Reacting in real-time

Not only is it important to be visible on the internet, it’s also important to be one of the first as well. The great thing about the internet is that you can react to the world around you and post an update within seconds. The main problem with that is because there are so many other people doing the same thing, you could find someone else has posted almost the exact same content and it has already been shared by those same people who could be sharing your content. A prime example of this was how quickly TV networks make sure they are the first to publish any developments on their websites and social media first.

Available everywhere, all the time

The biggest advantage of the internet is its availability everywhere. For example, at a rally, the presidential candidates were able to speak to hundreds if not thousands of people. If they streamed that same rally online, they had the potential to speak to the whole country at the same time.

This same effect means that small businesses or publications are now just as likely to sell or be read by someone on the other side of the country or even world as they are to reach someone down the street to them.


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